What is Internet
Marketing?
Internet marketing can
generally be defined as generating sales and/or capturing leads from potential customers that are
surfing the Internet.
Traditionally, this has meant trying to get your website into Google (and
others) search engine rankings so that it shows up when a potential customer of yours types in a
“keyword phrase”. This has become something of a mysterious black art. There are specialists and
consultants that make their living working with companies to try and get their sites on the first page
of Google’s search engine results for the keywords that everyone thinks will generate sales and leads.
This consulting service is called search engine
optimization.
Internet marketing has grown to include pay per click
advertising. These are ads
(when you do a Google search, they show up on the right hand side of the page) that are written by
advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks
on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.
This is how Google makes billions of dollars.
The future of Internet marketing will be the
social
networking sites
like Facebook.
Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is
much more complex than search engine optimization and pay per click
advertising, but has
the potential to be much more profitable! |
For More Information Call (813) 273-8900
info@eoyusa.com
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