Email marketing is one of the most
powerful marketing tools available to businesses of all types and sizes. No matter how you define
success, you can achieve outstanding results with email marketing while investing only a small
amount of time and an even smaller amount of money.
Experts and small businesses
“54% of small businesses surveyed rated e-mail as
the top online promotion to drive site visitors and customers to their web sites and
Email Marketing is an affordable way to stretch a tight
marketing budget - and whose isn’t these days? Unlike direct mail, there is virtually no
production, materials or postage expense. In addition, there are self-service solutions available
that let you eliminate agency creative costs as well. Email marketing is 20 times more cost
effective than direct mail, and can cost as little as fractions of a penny per email.
Email marketing enables you to proactively communicate with your existing customers and prospects
instead of passively waiting for them to return to your Web site or storefront. You can easily
target your emails by source, interest, or list.
Overall, email communications sent to your prospect and
customer lists, can single-handedly improve the ROI of all of your lead generation and customer
3) It’s Immediate
Email Marketing has two great advantages over other marketing vehicles.
First, with the self-service tools available, anyone can create and send compelling email
newsletters, promotions, announcements or more in hours or days. No agency or production time is
required to create and send professional communications. Second, email marketing generates an
immediate response. The call to action is clear: “Click here to take advantage of this offer”, or
“to learn more about this service”, or to “attend this event”. Initial campaign response generally
occurs within 48 hours of the time the email campaign is sent.
Unlike other marketing vehicles, results from email campaigns are
easily measured. Results are reported in terms of “opens”, which report how many people saw your
offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked
on the links in your email, and in a many cases, who actually clicked on those links.
There are Web-based email marketing products for small and medium businesses. Most include
professional HTML templates, list segmentation and targeting capabilities, as well as, automatic
tracking and reporting. So, you are free to concentrate on your unique message while the rest is
done for you by Experts On Yourside & Company.
It is time to put email marketing to work for your
business! To get started, check out the Email Marketing Hints & Tips Archives for tips on
everything from creating a subject line, to testing and measuring your success.