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Five Most Important
Emails to Send Customers
Email is taking center stage in today’s small business
marketing plans as advertising budgets are squeezed and doing more with less is becoming the norm.
If you’re not emailing your customers, you’re missing out on one of the least expensive, highest
return methods for increasing sales and building customer loyalty. Here are the five emails no
business can afford to skip.
1. Order
Confirmation
With a high open rate, the order confirmation email
presents the perfect chance to make your customer feel good about her purchase. This email tells
customers their purchase was successful and marks the beginning of the anticipation stage where
they eagerly await the arrival of their recent purchase(s). Beyond stating the exact product or
service ordered and the price, this email can be used to confirm why the customer bought from you
in the first place and even cross-sell your products.
2. Welcome
Email
Where an order confirmation email’s main purpose is to
verify the order and confirm its success, a welcome email should set expectations for future
communications. If sent immediately after the purchase, a welcome email reaches a highly receptive
audience excited about a recent purchase. It’s a great place to communicate additional information
about your company and your products and set the stage for a successful long-term
relationship.
What should be included in a welcome email? It should
restate the benefits of your email program. Here are some examples:
- Early notification of new products
- Early access to the latest sales and promotions
- Exclusive sales and promotions
- News, articles, features, podcasts, etc.
- Recommendations for future purchases
3.
Newsletter
Many people have a short memory span when it comes to
purchases. A regular newsletter helps keep your business in front of
people who’ve already taken the leap to purchase from you. It gives you a forum for establishing
your expertise in your industry, providing tips on how to use current products or generating
interest in new products. In short, it’s a way to increase engagement with your products and
services and your brand.
4. Sales and
Promotions
Slashing prices? Offering a special bonus for customers
who spend a certain amount? Make your sales a success by drawing your previous customers back to
you for discounts and promotions. An
email marketing campaign is the best (most iexpensive) way to get the word out
about your sale to a receptive audience.
5. Renewal
Notices
The key to successful sales is to make it easy. If you’re
running a subscription-based business, chances are high your subscribers don’t know when to renew
without a little reminder. And with cluttered email boxes, it’s easy to overlook, accidentally
delete or just plain forget about a renewal reminder. That’s why it’s best to develop a series of
renewal notices and send them out at intervals as the expiration date approaches.
Now that you have a plan for which email messages to send,
you may be wondering how you’ll build your list. Don’t worry; Experts On Yourside & Company we
have you covered.
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